Exalted

Location: Near the intersection of Guelph Street and Riverbend Drive in Kitchener

Description: Guelph Street stretches down a hill and goes under Highway 85

Story: Excerpt from the rough copy of "End Down, Start Up: The Parabolic Arc of Business", Chapter 7:

Just because it's done by everyone else, doesn't mean you have to do it. Peer pressure may be something introduced when we're younger, but the desire for conformity is deeply ingrained in us. When we see someone doing something successfully, one of the first things we want to know is "How did you learn to do that?" Gaining this knowledge is sensible, but you should evaluate it first before following it.

When you get from A to B on public transportation, will you take a train, bus, plane, or a cab? These are available to you and each have their own advantages, including comfort, cost, and travel time. Just because other business leaders fly to their meetings doesn't mean you shouldn't take the train. There are well established ideas everywhere you look, but have they survived through success or lack of competition and scrutiny?